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Fukushima Wasterwater Discharge Service Analysis

About the Project

Through primary and secondary research, we discovered a critical issue: customers avoid buying local Japanese seafood due to wastewater discharge, negatively impacting the fishing industry. Initiating the "current state" phase, we developed a stakeholder map and ecosystem map to explore opportunities. Identifying three distinct options, we selected one for the "future state" phase, utilizing a storyboard and co-creation workshop to refine the service blueprint and ensure a thorough understanding of the customer journey.

My Role

Service Designer

Time Frame

10 weeks

Fall 2023

Tools Used





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