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Rally: Go Beyond the Game
About the Project
Our fan engagement and experience app connects casual fans to the passion, engagement and excitement of U.S. women’s soccer by creating access pathways to National Women’s Soccer League (NWSL) teams and their die-hard fans. This app aims to leverage fan power to grow the reach and impact of women’s soccer fans and therefore increase opportunities and generate revenue for the U.S. women’s soccer industry.
My Role
Design Lead
Time Frame
10 Weeks
Tools Used
Figma
Figjam
Adobe Illustrator
Adobe After Effects
Design Process
Industry / Market Identification + Project Plan
Market Insight +
Initial Concepts
Identifying +
Understanding User Stakeholders
Generating Insights from User Data
Competitor Landscape + Analysis
Prototype + Business Model Canvas
User Feedback + Usability Testing
Final Pitch + Executive Summary
The Problem:
Fans Lack Ways to Connect
Fans are frustrated by a lack of opportunity to build a deeper connection with women’s soccer.
There are no easy ways to form relationships with other like-minded, ardent followers.
How Rally Can Help Fans
Rally is a fan engaement app that allows casual and die-hard fans to connect with each other, grow their passion and share in experiences together.
The Market Size
Existing Players
Competitive Advantages
Our Vision
Our mission is to grow women’s soccer in the U.S. and connect fans of all demographics to the passion, stories and excitement of the sport.
Our Mission
Our mission is to grow women’s soccer in the U.S. and connect fans of all demographics to the passion, stories and excitement of the sport.
Our vision is to create a world in which fan engagement powers the future of women’s soccer in a positive way.
Personalization Through Onboarding
Fans respond to a series of questions about their preferences to identify the most suitable engagement opportunities for them.
Subscription Sharing
Users have the option to sign up themselves, or create a community by inviting friends to share the subscription fee.
Business Model
We will receive a monthly subscription fee of $10 for fans to access the app.
Fan experiences will be priced separately for supplemental income.
Marketing Strategy
Key Preformance Indicators
Key measurements that will be an indication of our success:
Initital Investment Opportunity
Future Optimizations
Key measurements that will be an indication of our success:
Process Book Highlights
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