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Dot Bus Future State Service

About the Project

This project was dedicated to understanding the current state of Savannah's Dot Bus, a free service with two routes primarily serving downtown. Through a variety of research methods and mapping techniques, our goal was to gain a comprehensive understanding of the service. Subsequently, we aimed to propose a future state service based on our research findings to enhance the experience for tourists.

My Role

Service Designer

Time Frame

10 weeks

Tools Used

Figma

Figjam

Adobe Photoshop

Midjourney

Artboard 2.png

Design Process

Frame 1.png

Secondary Research
Auto-ethnography
In-depth Interviews
Contextual Interviews
Observations
Customer Journey
Service Blueprint

Affinity Mapping
How Might We
Brainstorming
Prioritization

Options Analysis
Future User Journey

Recommended Solution
Prototype

Coming soon 🤭

Stay tuned

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